Zepto Atom: India’s Bold Move to Disrupt Consumer Analytics

What Is Zepto Atom?

Zepto atom is a subscription based consumer analytics platform, it offers real time hyperlocal insights with the help of their AI which has been trained by data they collected over the years.

Key Features:

• Hyperlocal Insights: Provides data at the PIN-code level, offering very niche market data and brand performance metrics.
  
• Real-Time Analytics: Provides real time updates on sales, conversion rate and customer impression minute by minute.
  
• Zepto GPT: An in-house Natural Language Processing (NLP) assistant that generates actionable insights and strategic recommendations.
  
• Behavioral Data: Offers insights into customer repeatability, retention, and full-funnel visibility into customer purchase behavior.
  

Market Impact:

Zepto aims to disrupt India’s ₹1,000 crore consumer analytics industry, by offering real-time and hyperlocal insights at a competitive price point, Zepto Atom seeks to empower brands with the tools they need to make informed decisions.

Expert Insights:

Aadit Palicha, Co-founder and CEO of Zepto, stated, “Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. We believe we can harness the millions of data points Zepto generates every day to give brands customized and real-time insights on their products at a much more competitive price point than they are currently incurring.”Linkdin

Accessibility:

Zepto Atom will be accessible through a separate website and mobile application, ensuring ease of use for brand partners. Business standard

Future Developments:

Over the next 12 months, Zepto plans to dedicate a substantial amount of engineering resources to Zepto Atom. New features, like automated survey tools designed for particular customer cohorts and AI-generated customer personas, are in the works. afaqs

Launch Date: May 16, 2025

Available In: India

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